Here is a summary of OpenAI DevDay / ChatGPT Dev Conference on October 6, 2025:
Key Announcements & New Products
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Apps inside ChatGPT / App SDK - 
Developers can now build full applications that run within ChatGPT. The Verge+2WIRED+2 
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Apps can show interactive UI, respond to triggers, and operate inline in a conversation. ארס טכניקה+2WIRED+2 
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Launch partners include Spotify, Canva, Coursera, Zillow, Booking.com, Figma, Expedia. Business Insider+3The Verge+3WIRED+3 
 
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App Store / Directory & Monetization - 
OpenAI is designing a directory / “app store” inside ChatGPT for users to discover these apps. The Economic Times+3Business Insider+3WIRED+3 
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Developers will be able to submit apps for review later in 2025. The Verge+1 
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Monetization options and commerce integration are planned (users will be able to make purchases inside apps). Business Insider+2WIRED+2 
 
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GPT-4 Turbo (Model Upgrades) - 
A preview of GPT-4 Turbo was released. OpenAI+2Jagranjosh.com+2 
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It supports up to 128,000 tokens of context (≈ 300+ pages) in a prompt. OpenAI+2OpenAI+2 
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Pricing is improved: 3× cheaper for input tokens, 2× cheaper for output tokens vs GPT-4. OpenAI 
 
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AgentKit / Agent Tools - 
OpenAI introduced AgentKit, a toolkit for building AI agents / automated workflows. Reuters+4WIRED+4Jagranjosh.com+4 
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These agents can carry out tasks autonomously, using apps and triggers. Reuters+3WIRED+3WIRED+3 
 
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Infrastructure & Partnerships - 
OpenAI announced a large-scale chip deal with AMD to secure computing capacity. Jagranjosh.com+3WIRED+3Reuters+3 
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Emphasis was placed on scaling enterprise offerings and deeper partnerships in various industries. Reuters+2WIRED+2 
 
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Strategic Implications & Themes
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ChatGPT as Platform / OS: The shift is toward making ChatGPT the interface for apps and services. It’s less a chatbot and more a platform. ארס טכניקה+3WIRED+3The Verge+3 
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Developer-Centric Shift: By enabling developers to embed apps, OpenAI is deepening its dependence on third-party innovation. 
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Competition with App Stores / Platforms: By internalizing app discovery and commerce, OpenAI positions itself as a rival to mobile app platforms (Apple, Google). Business Insider+2WIRED+2 
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Cost / Efficiency Focus: Lower costs for the upgraded model encourages heavier usage. 
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Enterprise & Scale: The AMD partnership, enhanced infrastructure, and enterprise push suggest OpenAI is preparing for large-scale, mission-critical deployments. 
 
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